Transform Your Hotel's Story into a Digital Masterpiece
Experience a unique approach to hotel marketing that captures the essence of your property, staff, and location, driving engagement and bookings.
Unleash Your Hotel's Potential
Ready to Elevate Your Hotel's Presence?
Join us in crafting compelling stories that resonate with travelers and showcase the uniqueness of your hotel.
Our Approach
At Work Media, we believe in getting to know your business from the inside out. Our ‘Marketing by Walking Around’ strategy is not just about creating content; it’s about crafting stories that bring your hotel to life. With a media-intensive approach, we capture the essence of your hotel, your staff, and your location, translating it into compelling content that drives engagement and bookings
Our approach is designed to deeply understand your hotel’s unique qualities. By spending time at your property, we capture high-quality images and videos that highlight what makes your hotel and your location special. This media-intensive approach ensures that we create content that truly resonates with your audience.
Our Process
Discover how we bring your hotel’s story to life through our immersive media capture and content creation process.
Step 1
Immersive Experience
We spend 2-3 days at your property, experiencing daily operations, talking to your people, and just hanging out to understand your hotel’s unique essence.
Step 2
Media Creation
We spend the whole time capturing high-quality images and videos that highlight your hotel’s standout features, local attractions, events, people and more.
Step 3
Content Creation
We craft engaging stories and content that resonate with travelers, showcasing your hotel and its surroundings. This content gets pushed through various platforms.
It’s not just about you!
We spend large amounts of time walking all around your neighborhood and town. Our approach – “Marketing by Walking Around” – captures everything going on around town. Where are the hot spots people should check out? What events are coming up? Where are the good places to eat! You will become the ultimate source for this information, drawing customers into your sphere.
That’s the Work Media approach.
What's Included
Media Creation
We spend 2-3 days at your property each month, capturing high-quality images and videos that showcase your hotel’s unique features and atmosphere. We create professional quality photos and videos that get used for things like social media posts, YouTube videos, TikTok videos and email newsletter campaigns.
Social Media Management
Every business day and holidays we post an original piece of content. It could be an original photo of one of your employees, a first-person point of view video, a guest review, or just about anything. We vary the content to keep things interesting and keep our audience coming back for more.
Video and Photo Editing
We make sure to leverage the media we capture, ensuring maximum engagement and bookings from your target audience. Your photos will look amazing. Your videos will be engaging. People will want to follow you because of the beautiful content you post regularly.
Newsletter Publication
We will publish a monthly or bi-monthly newsletter sent to those who subscribe, as well as existing hotel guests. The newsletter will be filled with interesting content and amazing photography.
Search Engine Optimization
Your website will be optimized for your primary core keywords, and new content will be published monthly. Your website will be tuned for speed and an XML sitemap created to increase your search engine visibility.
Local Search
Your website will be optimized for Google local search results, and content will be published there daily, along with your social media updates. This will increase the likelihood of your appearing prominently in local search results.